Case Study 3

Co Family founded the Co Carrier during the 2020 pandemic. Our client was a frontline worker raising two children under 2 when shelter in place started. Desperate for a way to be close to her infant daughter and take care of her busy toddler, she rigged a light-weight baby carrier together that she later designed into a full-fledged product. Hines Dortch Consulting worked with our client to design a logo that they drew on a sheet of notebook paper. From there, our team worked with Co Family on marketing assets to create a kickstarter campaign and to help market their product on social media.